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Gin Lane collaborated with General Electric and Qwake Technologies to create an award-winning interactive website, telling the story of GE’s effort to enhance our understanding of the earth through data and predictive analytics. The site recounts Qwake’s expedition deep into the heart of an active Nicaraguan volcano, where they installed a network of sensors with the goal of bringing the volcano “online”. Featuring interactive 3D elements, custom data visualization and a rich plethora of footage, the site guides users down into the depths of the volcano where they can explore a 3D-rendered map of its interior.
