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Sarah Flint

Brand Strategy & Art Direction

Luxury shoe designer Sarah Flint engaged Gin Lane with a need for brand definition and a new art direction following the label’s pivot to a DTC model. Our brand strategy culminated in the core message Walk Like a Woman, building on the notion of elegant yet comfortable shoes as a form of female empowerment. The bold, maximalist art direction visually supported this new strategy, celebrating the power and grace of the Sarah Flint woman.