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Founded in 2015 by J.J. Martin, La DoubleJ is an Italian luxury womenswear brand known for its vintage-flavored maximalist prints and fun, feminine frocks. We shot the Fall/Winter 2019 collection lookbook at La Posta Vecchia Hotel in Ladispoli, a Renaissance seaside resort with a rich history of residents including Roman imperators and billionaire John Paul Getty. For the fashion week presentation, we orchestrated a flash mob filled with dancers, models and a marching brass band in the middle of Milan’s historic Galleria Vittorio Emanuele II. The lookbook, event photography and behind-the-scenes content manifested across web, social, newsletter and digital marketing channels under my direction.
