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Based in the Tuscan city of Prato, the heart of Italy’s textile industry, Lyria has been producing original, timeless fabrics for the world’s leading designers and fashion houses for over thirty years. Its founder and creative director, Riccardo Bruni, is a dreamer and a meticulous master of materials who merges tradition, experimentation and emotion to create fabrics unlike any others in the world. Laboratorio worked with Lyria to create a visual direction for the company as it expanded into the interiors world and launched its own DTC brand, The House of Lyria. The design strategy and art direction for the launch campaign are rooted in wabi-sabi, embracing natural light, imperfection, and the juxtaposition of old and new.