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OTHR brings together the world’s best industrial designers to offer unique objects on-demand and direct-to-consumer through innovative 3D printing technology. Their wares do not physically exist until a customer chooses to own one, and each piece is embedded with a unique serial number to reflect that. Gin Lane helped realize their bold vision by designing and developing a bespoke e-commerce website that integrated products and orders directly with 3D printing software, while also showcasing the brand’s rich design content produced in collaboration with FvF.
